Advertainment sounds like a brilliant idea to me. It's quite something when the 'boring' adverts are replaced by something sometimes more interesting than the video you're intending on watching!
In the case of the Nokia online video (their advert) i think the way they advertised in this way was strange. The first time i watched 'the commuter' i saw no clear indication that it was Nokia being advertised. The only way i could tell was from reading the title of the video. However when you read into the print you find that the advertising comes from the way the video was made as the whole film was shot on a Nokia phone. This changed the apparent poor advertising to being fantastic advertising as the film appears to be top quality!
i think this is a good way of advertising as it is entertaining and shows the phone in good use. I can't really think of much more to say about it at the moment but if i do i'll be sure to tell you!
Tom signing out.
